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write a memo per attached file. you need to read each attached powerpoint lecture slides and use them in he paper. also use the info below;
https://articles.nydailynews.com/2012-04-14/news/31342993_1_checks-for-gun-buyers-microstamping-lapierre#ixzz1sVwWuM91
and notes from professor;
In the final, you are trying to sell the ‘client’ on your theory of how to improve their foothold in the field. Doing so is obviously a process. Jackie will be focused on raising money and promoting her brand -as stated in the assignment handed out today. Think about them as two related functions. More media attention gets her more funding as it elevates profile. But what does she need to do to get more media attention? And, when looking at potential donors, to whom does she go first, then second… Prioritize them.
You know to incorporate Next Steps. But consider that you could be competing against time. How much longer will the Trayvon Martin case occupy this much media attention where she can step into it? Is something going to happen in the City that will require a strong voice and she needs to be ready to respond?
When making the presentation, remember this strategic plan is also a campaign of sorts. Campaigns (political or otherwise) will figure out who is most important to their success among donors, voters, clients, customers etc. TV shows or movies don’t get to the screen unless the networks or studios determine that there is an audience (i.e. the 30-55 year old women; urban youth 18-45; white male sci-fi buffs from 16-45). Who is important to Jackie’s (and the orgs) success? Start there and weave a network of relationships and influence that get you to your goals.
Finally, one thing that consultants and those advising leaders have difficulty conveying is the notion of success. Seems odd. But it means that oftentimes leaders undertake issue-based campaigns or PR/Marketing campaigns and have not defined what it will mean to be successful. Profit margins, returns on investment, even # of votes in a political campaign, are easy to quantify and assign value. But how do you do it in the case of Harlem Mothers SAVE? Jackie may not know. So you have to convince her that doing XXXXX or being able to claim XXXXXX is a sign of success.
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