1. Identify key characteristics of the plant care (fertilizer/pesticide/insecticide) industry utilizing Porter’s five-forces framework to assess the industry attractiveness. Identify the key risk factors.
2. What do you perceive to be the strengths and weaknesses within the current Plant Care business unit?
3. Considering Porter’s (Michael Porter) value chain and drawing upon the resource base view, what are the Plant Care business unit’s core competencies and bundles of resources that provide sustainable competitive advantage? How transferrable are these capabilities to expansion internationally?
4. Given the economics of new product development, what investments would you advise Lallemand to make within the Plant Care business unit? Utilize the financial data provided in the case to justify your recommendations.
5. Based on your analysis of the Plant Care business unit within Lallemand Inc, would you consider your assessment more in line with that of Claude Desranleau or Myriam Bouchard, and why?
6. If you are advising Lallemand Inc’s owners on a future direction, what place should the Plant Care business unit have within their organization? What changes, if any, would you recommend? Support with your financial as well as strategic analyses, along with the theoretical foundations underlying your arguments
Supplementary background info:
http://www.lallemand.com/our-business/plant-care
http://www.lallemand.com/wp-content/uploads/2011/08/Plant-Care-11-en.pdf
http://www.lallemand.com/wp-content/uploads/2012/11/CP-09-en1.pdf
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