This assessment task is a marketing proposal made up of between 2,500 to 3,000 words.
� Imagine that you are a marketing team working for a well branded company in Kuwait which is Cinescape.
� You want to introduce a new product into Kuwait market, only one product which is the kiosk machines that has DVDs, Blu-ray Discs, and video games from the Redbox Company.
� You have researched the product which is already available outside of Kuwait and will be presenting your ideas by way of a marketing proposal.
� The audience for this proposal will be the Board of Directors made up of the Finance Director, Marketing Director, Operations Director and Human Resource Director, who will be making the decision whether to implement this new product.
� Your proposal should persuade the audience to support your product implementation strategy.
� To persuade the audience, you will need to show that you have researched your product and show that your business marketing idea will be successful.
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