– Individual Assignment: Purpose and Value of Integrated Marketing Paper
Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign for a product or service they sell. Address the following in your paper:
• If the company has an integrated marketing plan, what value does the plan add?
• If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan?
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