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Each group is required to complete a business plan report of up to 1500 words (around 10 pages with graphs/exhibits, cover pages etc)
1. Form a group of 4-6 students.
2. Drawing mainly on the techniques of the value proposition and value curve innovation, identify the following questions:
• The company’s present value proposition
• Plot the company’s value proposition on a value curve
3. Drawing on your understanding gained from section 2 above, and subsequent analysis and discussion, develop:
• A new value proposition for the company ; apply the ERRC (eliminate, reduce, raise and create)
• Plot the new value proposition on a value curve
• An explanation of how this innovation would enhance the ‘day in the life of the customer’
• An overview of how this innovation could be delivered profitably
Note: assessment is based on evidence of the group’s application of the innovation techniques and tools explored in this subject.
The company we choose to talk about is kuwait airways, we have done already a presention on it and i will upload all the work, you need to put graphs/exhibits.
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