International Marketing: The opportunity to undertake a significant piece of work to show what you have learnt in assessing international marketing environment Custom Essay

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This is a challenging assignment! It provides you with the opportunity to undertake a significant piece of work to show what you have learnt in assessing international marketing environment. It is strongly recommended that you commence work on this assignment from Week

1, and take part in tutorial discussion and/or BB Collaborate (BBC) sessions. The report must be backed by proper evidence with citations. However, please avoid citing a single source frequently and consecutively in your report. In this report, you need to demonstrate how an individual environmental force and a change in its key elements could bring challenges and opportunities to international marketers.

Prepare an international marketing environment analysis report for Australia. The report should address the seven forces of international marketing environment and their key points. These seven forces are: economic, financial, cultural, social, political, legal and technological force(s).
Based on your international marketing environment analysis, identify and discuss the major and current challenges that Australia is facing.
Based on your international marketing environment analysis, identify and discuss the major opportunities that exist in Australia for international marketers.

There are some useful links (e.g. AusTrade, ABS) available on the course Moodle site. These links would provide you some useful data and information and help you to prepare this report. This report should follow the style of a business report, and hence a particular emphasis should be given on communication and presentation styles of this report. This report should contain the following sections:

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