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All these following points are to be done according to the course slides and the Kempinski Profile, you can find as well informations on the website or internet.
? External Audit including Porter�s five model & graphic representation External Factor Evaluation (EFE) Matrix
? Internal Audit & Key Financial Ratio Analysis (VC and or VRIN) Internal Factor Evaluation (IFE)
? SWOT Matrix and Strategies
? Internal-External (IE) Matrix or A/S Matrix and BCG
? Final Recommendations
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