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This is the requirements of this paper about youtube
1. Describe your business (name, industry, founding info, etc.)
2. Who was in your industry before you entered the market? How were they doing? What do you feel they were missing (which encouraged you to enter)? How did you perceive this opportunity?
3. What is your pricing strategy?
4. Who is your "target customer"?
5. Why should target customers buy from you? What is your "edge," which give you a niche?
6. How do you advertise? Why? Internet/social media, print media, television, radio, etc.
7. What were your start-up costs?
8. What are your sales goals/objectives?
9. What are your operating expenses?
10. If you "crash and burn" (i.e., your company goes out of business), what can you salvage for cash?
11. References (books, magazine articles, websites, etc.)
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