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Develop 3 actions points that all help strategize the merchandising initiative for your big idea, which is your private label brand(Alfani). This is the IMPEMENTATION STRATEGY for your vision. These actions points should all relate under the unified umbrella of your merchandising initiative, but should be 3 separate distinct and unique action points.
These could be related to pricing strategies, assortment, marketing, customer service, etc. Must be merchandising strategies that relate to making your private label brand a reality.
Make sure your thesis is clear, specific and easy to identify. It should be obvious to the reader. If someone has to hunt through your paper trying to decipher what your thesis is, then you haven’t made it clear enough.
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