Analyse IKEA’s competitive standing against a background of generic competitive strategy models Custom Essay

The programme is constructed around the core texts:

Core texts
Essential:
Robert M Grant: Contemporary Strategy Analysis, 7th Ed, (2010) Blackwell

Recommended:
Robert M Grant: Cases to Accompany Contemporary Strategy Analysis, 7th Ed, (2010) Blackwell

Further reading can be found in the excellent references at the end of each chapter in Grant’s book.

MODULE AIMS

The module aims to develop the student’s knowledge of management, organization and strategic management theory, and the ability to critically evaluate and apply that material.

LEARNING OUTCOMES
On successful completion of this module a student will be able to:

1- Demonstrate a comprehensive knowledge of management, organization and strategic management theory.
2-Critically evaluate and apply theoretical material.

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