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1.1
Description
Identify company goals and objectives. Consider short-term (1-2 years) and/or long-term (5-10 years) goals, depending upon what you think will make your business proposition most compelling for prospective investors. Tip: It’s probably best to have one or more goals representing both the long and short term.
1.2
Description
Segment your markets in order to determine your target audiences. Then clearly define your target markets and how you plan to reach and communicate with them.
page two
2.1 Can you recall a favorable and positive experience you’ve had as a customer in which the sales person you dealt with was very effective in getting your sale? What about their style or method worked well with your personality and circumstances? Now think as a sales manager. How can you bring out those kinds of traits and practices in your sales staff? In this discussion topice, let’s chat about bringing out the best in a sales staff. What would you do if you were in charge?
2.2 Choose one of the two reading assignments from this topic. Share with the class what you learned from it. If possible, consider how you might apply that learning in your own career or professional development. How might this lesson be of value to you personally?
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