[meteor_slideshow slideshow=”arp1″]
• The first part should be titled, A Report on the Product/Services/Promotional Strategies Offered by Nike Company.
For this section titled, A Report on the Product/Services/Promotional Strategies Offered by XYZ Company, briefly describe the products/services you found at your selected company’s web site, and indicate their promotional strategy, i.e., Who they are targeting, what is their central message, their appeal is to what customer needs, etc.)
o There is a listing of websites below that can be chosen, or you may choose your own favorite company and website.
o This section should be at least 400 words in length.
• The second part should be titled, My Own Business and started on a new page in the one document (and give it a name).
o For this section, title it My Own Business (and with its name). If it is a hypothetical business be sure to use future tense verbs, but if it is an operating (or real) business already, use present tense verbs. You should think about an actual business that you either have or might like to start and how you would operate it successfully. (You certainly can use ideas you obtained from reviewing other companies or different web sites).
o Here is just some of the information that you will need to understand and provide in the report:
? Your company (The company can be a subtitle to the title of this section, My Own Business – with its name)
? Your product or service offered or to be offered.
? How the business would be organized and in what legal form?
? How is the business to be financed?
? How you would market its product/service?
? If a new business, how you would get it started and obtain the initial capital needed?
? How you would provide the product or service and develop your customer base? (How you would reach your target market and how you would promote your product/service to your target market.)
o Also, provide the following information under this same heading:
? Define your product market using the descriptions in Chapter 4 of the text.
? Define your target market in terms of the segmenting dimensions.
? If a new business, describe the steps you will do to start it.
o This section should be minimum of at least 800 words in length (though together Part 1 & 2 must equal 1600 words).
• Describe your market strategies, target market, SWOT analysis, organization, finances, management, etc. and other appropriate market or research tools learned in the course. Prepare the report using either the Market Plan or Business Plan format similar to those previously posted in the course lectures. It is to be prepared as if you were presenting it to investors or financial entities as a formal document.
• Access the Internet and obtain demographic information about the target market that you identify, and other strategic data necessary for a start-up company that will succeed. (Specific data is to be identified with references.)
• Make visits to various websites and obtain marketing research data including demographic information (size, location, age, sex, income, etc.) about the target market for your company and other marketing data needed.
• Use the website and data from Week 7 Homework to include some of the data learned there.
• A Financial Analysis should be as complete as practical since that is the first part of the report that a financial adviser or an investor would examine. This should include a start-up analysis, operational budget, and breakeven analysis. Include the sources of capital.
• These instructions are here just to give basic general ideas as a beginning and are not to be considered all inclusive. The report will be judged on whether what is included is enough information to make the decisions needed to start the company and obtain investors or financing. And of course as in all assignment, there must be references to marketing principles studied with citations in the usual format).
• Expand on any information or explanation in from the first half of the paper. if needed for understanding or change including its products or services. Be sure to label each report so they don’t run together.
• Describe the product or service, its management style, managerial strategies and philosophies for your company.
• Explain the way your company will be started, which should use a Marketing (or Business) Plan with a SWOT analysis, other marketing tools learned, and including its location, its general inventory (if any), start-up costs (without doing a complete accounting projection), from where the funds would be obtained, its customer benefits, and why you chose this entity to start, etc. These items would be covered by information in the business or marketing plan prepared.
[meteor_slideshow slideshow=”arp2″]
A-Research-Paper.com is committed to deliver a custom paper/essay which is 100% original and deliver it within the deadline. Place your custom order with us and experience the different; You are guaranteed; value for your money and a premium paper which meets your expectations, 24/7 customer support and communication with your writer. Order Now
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]