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The video posted to YouTube showing a Domino?s employee making sandwiches was disgusting. First, the employee sprays snot on the bread, then he sticks cheese up his nose before putting it on a piece of bread, and finally he passes gas on a slice of salami destined for the revolting sandwiches. A woman in the background exclaims. ?In about five minutes, they?ll be sent out to delivery, where somebody will be eating these, yes, eating them. And little did they know that cheese was in his nose and that there was some lethal gas that ended up on their salami. That?s how we roll at Domino?s.?
Within a few days, the video had been viewed over a million times on YouTube. People were also commenting on it on Twitter and other social networking Web sites. The video inflicted tremendous brand damage on Domino?s and the fast-food industry in general. Indeed, a national online survey by HCD Research found that 65 percent of respondent s who would previously order from or visit Domino?s Pizza were less likely to do so after seeing the video.
Domino?s chose to respond to the incident via YouTube ? please watch the related link – you can also access it via the Week 4 folder.
1) Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Give examples.
2) Please read other posts /reflections and provide a response/reply to at least two other responses. Indicate your agreement /disagreement along with your rationale. In addition, you can also review and rate others posts using the scale provided. Please be respectful of each other’s opinions and use professional language when expressing your opinions.
others two discussion
i need to response
1 I think that Domino?s response is appropriate in this instance. This is because the problem originated from an online media source. This means that the people who saw the prank saw it online. In order to target those individuals and apologize for what the customers have seen and or endured YouTube, an online medium, is perfect in this instance. I do not think that a printed press release would have been as successful because many of the people who saw the video would not have read it or even come across it. I think Domino’s understood who saw and how they needed to get across to those individuals their sincere apologies and also what they expect to change to ensure that something like this would not happen again.
2I do think that the president?s response was correct in using YouTube. There are a few reasons why using this form of social media was good. The first reason is that we are now in a technology age. Fewer people are referring to books and newspapers, but instead are looking to videos and the internet for the information they need. The second reason is that by doing this, the president of the company is facing the problem directly at the source. People who have seen the video are more than likely frequenters of YouTube, so when they go to look back up the video, they will be met with the response. Printed media would also be both a good and bad way to address the issue. For those who have heard of the issue but don?t go online often, this will be a good way to get the apology out. For those who never go online, but read the newspaper, they will be drawn to an issue that should have been overlooked by them. All I?m really trying to say is that the method they used was the best way to reach the largest amount of people and to make the biggest effect.
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