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CASE STUDY: Write a 5 to 7 page paper on the Timbuk2 case on page 36. This assignment must be submitted in both LiveText and SafeAssignment. Answer the following questions:
QUESTIONS
1. Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sources in China?
2. Compare the assembly line in China to that in San Francisco along the following dimensions: (1) volume or rate of production, (2) required skill of the workers, (3) level of automation, and (4) amount of raw materials and finished goods inventory.
3. Draw two diagrams, one depicting the supply chain for those products sourced in China and the other depicting the bags produced in San Francisco. Show all the major steps, including raw material, manufacturing, finished goods, distribution inventory, and transportation. Other than manufacturing cost, what other costs should Timbuk2 consider when making the sourcing decision?
The case paper should be formatted as follows:
double spaced; one inch margins all around, Times New Roman with a 12 font
have a cover sheet with your name, date, course name, professor name, and topic (refer to the APA manual for additional information to be placed on the cover sheet) Do not put a page number on the title sheet.
written in APA manual 6th ed. format (an APA handbook is on reserve at Athens State University library and an additional copy is at the reference desk � the book can be only used in the library � you cannot check it out � of course you can purchase a copy at any book store for your own reference.)
The body of the paper should be from 5 to 7 pages.
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