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Your task is to analyse the following website: http://www.burson-marsteller.com
This is the website for Burson-Marsteller, a global public relations and communications firm. You are to analyse the website using the textbook, Study Guide Lessons and other communication and business communication sources. You are to use at least three resources in addition to your textbook, study material and the Burson-Marsteller website.
Aspects to consider in the analysis include: what is the purpose of the website; who is/are the audience/s of the website; does the website effectively meet its purpose and audience/s needs; what communication techniques are used in the website to deliver information to the audience; how effective are these are techniques. Communication techniques includes the use of language, diagrams or images, colour and layout.
Your response must be an essay, written in accordance with standard academic writing principles. Essays written in report format will not be accepted. Headings, bold, italics, underline, bullet points and other report style formatting must not be used in essays. You must also not use journalistic style paragraphing; rather use essay style paragraphing.
Check the course website for further information relating to the essay.
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