Students can select any real and existing company of their choosing. This must be a real company. (Students are not to select Starbucks which is used for Assessment Task 2).
Study the organisation’s marketing mix (the 4Ps). Students can undertake this research on the net and in the media (television, magazines, radio) to find out how the company spends its marketing dollars.
Determine from their marketing mix, what are the organisation’s objectives. You are to list four or more.
Present to the class information about this company, their objectives and how they are or intend to achieve them with their chosen marketing mix.
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