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Stage Two: Situation Analysis
Competitors
SWOT Analysis
Stage Three: Sales Force of the organization
Stage Four: Sales Channels and Customer Relationship (CRM)
Stage Five: Conclusion and Findings
Project Outline
1. Cover Page
2. Executive Summary
3. Table of Contents
4. Introduction
5. Situation Analysis
Company and Country Overview
Talk about culture, politics, the economic and business environment of the country. And about the competetors within the industry you are
targeting.
6. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
7. Sales Force of the Organization.
To complete this stage in proper way, you need to meet the company Sales manager. The meeting and the interviews questions raised within this
meeting (interview) should attached and summarized in this section.
8. Sales Channels and Customer Relationship (CRM).
9. Conclusion and Findings.
In this section your research and project findings must be stated clearly and discussed along with your comments based on your knowledge that
acquired during this course.
10. References
11. Appendix
Reference Style:
Be sure to cite all sources used in compiling information, whether paraphrasing or directly quoting those sources. If you are using direct
quotes, include page numbers in the citation. Examples of bibliographic references:
For Journal Papers:
Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and
propensity. Academy of Management Journal, 1573-1592.
For Websites:
World Trade Organization (2012). Statistics database, International Trade and Tariffs Data. Retrieved July 31, 2012, from
http://www.wto.org/english/res_e/statis_e/statis_e.htm
For Books:
Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research. Great Britain: Sage
The situation analysis should include: the geographic location of the country; a brief history; the economic situation, currency and current
exchange rate and living conditions; cultural background such as demographics, language(s), major religions, consumer lifestyles, food and dress,
business etiquette and important norms and traditions; political system; legal system; involvement in multinational market groups, barriers or
encouragements to trade.
Outline:
1. Introduce group members
2. Product/company; rationale for selection of this product
3. Situation analysis highlights (confine this to key issues and trends)
4. SWOT analysis
5. Sales Force of the selected Organization.
6. Sales Channels and Customer Relationship (CRM)
7. What was the most difficult information to find?
8. What was the most unusual information source used?
9. Findings
10. Conclusion
11. Questions and Answers
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