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Plan the marketing communications strategy for the new brand.
Taking the new brands in assignment 1, develop justified plans for the promotional campaign for the launch of the product.
Specifically you should:
– Explain the role of marketing promotions for the launch of a new product
– Create a message which will appeal to your audience
– Choose an appropriate source for your messages, justifying your choice
– Use all or some of the traditional 5 tools of promotions (advertising, PR, DM, sales promotions and personal selling)
– Use all or some of the new digital promotional techniques giving specific recommendations
– Give reasons for your suggestions, drawing on theory if possible.
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