Using the Registered Charity of your choice, produce an environmental report. The report is the preparation for Coursework 2 where you will be developing your plans for an online application (eg smartphone app/ website/Microsoft Surface app etc) and you should focus your report in this area. You should:
– analyse the charity’s macro and micro environments
– provide a SWOT analysis
– identify key areas of competitive advantage
– produce a Gap analysis
– provide strategic recommendations that are in line with the objectives of the charity
– analyse likely competitor reactions
– provide your assumptions about the future of the marketplace
You may vary the order of these topics to suit the flow of your document.
Your assignment should be no less thproduce an environmental reportan 2000 words, and should be handed in by 5pm on Thursday 1st March 2012.
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