Strategic Marketing Management Custom Essay

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When you analysis this case please follows the PPT that I had uploaded one, which is the revision from my tutor.and every information must based on the case only.
Please show the all points that the PPT had mentioned, but it should be brief and clear.

You should not do the SWOT analysis cause I had finished it.
There are some things must be included in this case study, as follows:

Tools for analysis?
BCG growth matrix
PEST (and similar models)+priorities matrix
Porter�s five forces

Tools to help decision-making?
Resource-based view
Porter�s generic routes to competitive advantage
Ansoff�s Matrix

Marketing Mix

Marketing Strategies for Services:
Main considerations
Differential advantage of services

Product Portfolio Analysis:
BCG matrix
Brand positioning

Key elements of relationship marketing
Culture, Internal aspects, Understanding customers, Customer database, Organizational structures and reward schemes

make a marketing strategies plan
Interrelationships
Timelines: What goes first? What is longer term? (please make a 4 or 5 years plans for Mattel)
Targeting, segmentation, positioning.

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