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The goal of this research paper is to identify a problem that Harley-Davidson, Inc. is facing within the company and then solve that problem by recommending solutions. The problem I have found that could potentially hurt Harley-Davidson is their aging demographics of the riders.
The average age continually increases and they need to target the younger demographics if they want to continue to thrive as a company. This was just something I came up with but feel free to find another problem and write about it instead.
The format will be 12 point times new roman, double spaced, and will follow a strict format.
You must follow the PSUSBA (Position, Sense, Uncover, Solve, Build, Achieve) problem solving method. I will attach a template for the paper as well as further instructions for each section of the PSUSBA formatting. Please follow the instructions carefully and stick to the formatting and layout of the template I provide.
Also, please use at least 2 peer reviewed articles as references.
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