Theme park, flagship brand store, festival marketplace and theme pub/restaurant/hotel Custom Essay

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Choose an example of an experiential retail environment (theme park, flagship brand store, festival marketplace, theme pub/restaurant/hotel etc) and analyse in depth how it creates symbolic meanings. Evaluate whether you think these are effective or not

2. Choose an example of an experiential retail environment (theme park, flagship brand store, festival marketplace, theme pub/restaurant/hotel etc) and analyse in depth how it creates symbolic meanings. Evaluate whether you think these are effective or not for the environment you have chosen.

The essay is to be 2,000 words in length (+10% allowance, 2200), should include footnotes where necessary, and must contain a bibliography of all sources consulted. Marking will be on the basis of research effort, engagement with the appropriate academic literature, content, argument effectiveness and writing style. The options for the individual assignment are as follows. Harvard referencing style, special attention needs to be paid to PLAGIARISM, as the paper will be put through plagiarism checker.

A starting point to research should be an article on flagship stores in attachment PDF document ‘themed flagship store’.

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