4.) What strategies are they pursuing, and critically evaluate how effectively they are doing?
• At both a business-unit, and if appropriate, corporate level
(Note if yours is just a single business organisation, no need for corporate level discussion)
5. What are the major strategic issues facing the organisation?
• (The main issues following from the above, liable to be a mix of internal and external. As a rough estimate of number of issues, probably 5-8)
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