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Advocacy is an important skill in public health work. There are many ways to advocate for a public health issue and many different individuals or groups to whom you could turn in order to shape policies impacting it. For example, if you wish to advocate for policies to lower childhood obesity rates, you might approach your state legislator to educate him or her about a proposed health issue or intervention. You might address a neighborhood group to get new playground equipment, or turn to a parent organization to gain support for an educational program at school. You might approach a newspaper or editorial board to publish an article advocating for your cause, or a professional association to encourage them to make this a greater focus in their own activities. You might even help to organize others in the community such as parent groups, in their own advocacy efforts such as letter-writing campaigns.
To prepare for this Discussion, Consider how you might best gain the support you need for this program and who you would approach.
Answer the following:
Describe an effective and creative approach to advocating on behalf of the public health issue you have focused on in your program design, financing, and evaluation applications.
(My program design was pregnant mothers infected with HIV/AIDS)
Describe your advocacy strategy. Who would you approach? Would it be your state or federal legislator? Someone in a nongovernmental organization? What methods would you employ? Are there timing factors you must consider?
What are the main points you would convey to advocate on behalf of this issue?
If your scenario involves dealing with a legislator, briefly explain how this effort constitutes advocacy and not lobbying.
Course Text: Public Health Administration by Lloyd Novick, Cynthia Morrow, and Glen Mays
Chapter 22, "Using Marketing in Public Health"
Public health marketing emphasizes the concepts of exchange, self-interest, behavior change, competition, consumer orientation, and marketing’s "four Ps": product, price, place, and promotion. This chapter explains these concepts and decribes how to plan, implement, and assess a marketing effort for a particular public health issue.
Chapter 6, "Legislative Relations in Public Health"
Review the section on advocacy (pages 184 – 185) and the rest of this chapter, which you first read in Week 3, to refresh your memory of advocacy and the policy development process.
Article: Galer-Unti, R. A., Tappe, M. K., & Lachenmayr, S. (2004). Advocacy 101: Getting started in health education advocacy. Health Promotion Practice, 5(3) 280–288.
This article provides an overview of the process of advocacy in public health. In addition to including basic terminology, the article provides a practical and stepped approach for the public health professional to become an effective advocate. While directed specifically to those advocating in health education areas, the concepts apply to all kinds of advocacy efforts in public health.
Advocacy
Research America: Advocacy Resources
http://www.researchamerica.org/advocacy Research America is a leading advocacy organization dedicated to advocating for research on health issues. This Web page provides guidelines on key steps in the advocacy process, such as conveying your message succinctly and getting and using public opinion poll data.
APHA: Advocacy
http://www.apha.org/advocacy/activities/
This Web page on the APHA site provides a number of resources relating to advocacy in public health, including advocacy tips and policy statements. The "Advocacy Activities" page includes updates on important federal and state legislative activity.
Marketing
Turning Point
http://www.turningpointprogram.org/
This Web site of the Turning Point project has numerous documents on social marketing.
CDC: Health Marketing
The following resources from the CDC describe health marketing strategies and provide many examples of health campaigns.
What is Health Marketing?
http://cdc.gov/healthcommunication/ToolsTemplates/WhatIsHM.html
A Traditional Marketing Example
http://www.cdc.gov/healthcommunication/ToolsTemplates/Basics.html#traditional
Current Health Campaigns at CDC
http://cdc.gov/healthcommunication/Campaigns/index.html
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