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“Fred Bailey: An Innocent Abroad”. Please refer your Student Manual: Case Studies (pp. 62-67). There is no word limit. However, if you adopt a systematic approach and follow the case study guidelines, you will by necessity focus your analysis to your determination of macro issue(s) and briefly identify micro-issue(s). Remember, be concise and keep to your plan. This case study has four (4) questions to consider. You should integrate your responses to these four questions in your analysis.
Importantly, ‘The purpose of assigning case studies is NOT to prompt students to research the Internet for information about how the company actually handled the situation, but to hone your skills in assessing the situation and developing your managerial judgement in determining recommendations and a plan of action.’ (p.62). The Internet contains many references to this case in various forms/versions. However, you are required to analyse this case from an international human resource management perspective and based around the four questions provided. The assessment criteria for the Examination-Case Study Analysis can be found in this Blackboard section.

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1. An individual written assignment no longer than 2,400 words excluding diagrams, references, bibliography and appendices. (70%)
(Learning Outcomes 1,2 &4)
2. Students must reflect on their personal experience of working in a multi-cultural team and should include comments on the initial experience, problems encountered and solutions developed. This statement is to be included as an appendix to the written component of the assignment. Material can be collected for this reflection by keeping a diary of cultural experiences during your living and study experience at university and how this applies to your group work. (600 words). (10%)
(Learning outcomes 3&4)
3. A verbal group presentation of the assignment in weeks 11 and 12. The presentation will last for 20 minutes and contributes 20% of the final assessment.
(Learning outcomes 3&4)

The submission deadline is 5p.m on the 18th December 2012.
Topic of the assignment
You are a group of advisers to:

1. A USA or England based organisation that has purchased a European based business. The reason for the purchase is to expand the business. Both organisations are in the same sector. Students may choose the sector.
OR

2. A European organisation that wishes to establish a manufacturing operation in the Far East and Asia.
OR

3. A European or USA based organisation that wishes to establish an operation in Latin America.

As advisers you are asked to provide a detailed critical analysis comparing the two cultures and to provide a detailed report on your findings. Based on your research make recommendations for each of the following:

1) Assess the likely problems that will need to be addressed to ensure integration of the two organisations and successful future growth.

2) Propose a solution detailing the management style, structure and reporting methods that will provide a solution to the issues identified.
Support your argument with references to the available literature that will underpin your recommendation for each of the above.

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This is for my presentation. I need do a project for the E&Y company(http://www.ey.com/). This is a part of the presentation so just write down the main points. Please do the research and write down the number and information for the company.
Revenue Model
6-1. Main revenue generator.
6-2. E-Commerce on Web site.
6-3. Commissions and transaction fees on transacted business.
6-4. Advertising and referral fees.
6-5. Mailing list/database rental.
6-6. Job referral fees.
6-7. Other
Market Potential.
Goals
9-1. Revenue Goal. (Focus on)
9-2. Brand name Goal.
9-3. Customer service Goal.
9-4. Alliance Goal.
9-5. Synergy Goal.

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Select one scene that appears in both the novella and the film. Explain/Explore the distinctions in the two scenes. Try to understand the scene amidst the backdrop of the entire piece.
What does the scene mean?
Is there an interesting piece of dialogue?
What does it mean?
Axelrod’s screenplay (film version) is different from Capote’s original in subtle, overt, and complex ways. How do the changes affect NOT THE PLOT but the meaning of the scene/work?
Explain why the differences between the film and the text produce different meanings for the story.

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You will write an essay on the concept of “urban flux” described by Gary Hack in his chapter in the Companion to Urban Design. You should first briefly describe the concept and discuss how it contributes to our experience of the urban environment. Next, you should discuss how might planners and designers encourage the idea of “urban flux” to improve our experience of the urban environment?

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1.1 You are required to produce an individually prepared Coursework Assignment. Details of the task are shown in 1.4 below.
1.2 The task is to undertake a strategic analysis of Starbucks Coffee Company, with a focus on one of the company’s business segments: the International segment; the United States segment; or the Global Consumer Products Group segment.
1.3 In order to complete this assignment, you will need to gather, analyze and evaluate relevant information on both Starbucks and its industry. It is essential that, at the outset, you start collecting reliable and up-to-date information (e.g. reports, news, articles, etc.) to inform the development of your Coursework Assignment. Guidance on the analysis and evaluation of gathered information will be provided during the tutorials.

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I would like an essay incorporating Robert Frost’s, “The Road Not Taken” used as a metaphor for the learning process . The three words from the poem I like are, Traveler, Journey, and Path used as metaphors showing the progression in writing quality. This is not an analysis of Robert Frost’s work but using it as a tool metaphorically.

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Choose ONE brand from Interbrand’s Top 100 Global Brands 2011:
http://interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx
Scenario:
You are a senior marketing consultant working for ‘Global Marketing Solutions plc.’ Your chosen global brand has commissioned you to produce a report that answers the following questions:
STEP 2
Answer ALL of the following questions:
1. Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer.
2. Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that your chosen global brand has undertaken. Again, remember to support your answer.
3. Analyse the extent that you believe Country of origin effect (COO) influences consumer perception of your chosen global brand. Justify your answer.

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The Devil Your term project is a combination of a presentation and summary paper. The presentation must address the following points:
What culture is the monster from?
What are its history and origins? (These can be broken up)
What kind of monster is it?
What does it look like?
How does it fit into the scheme that we have used in the course: although you should cover all of the ways it could fit into more than one, you MUST CHOOSE ONLY ONE to finally endorse (Monsters around us, ones we created, or ones within ourselves)?
What fear or fears does it represent for that culture?
Are there pop culture references connected to this monster?
What are they & how do they, if they do, change the perception of the monster?
You must also create an annotated bibliography, that includes fiction and non-fiction sources, that covers this monster (minimum of 5 entries each person).
When presenting: Do not read off of the screen. Learn your material ahead of time. Do not have overlap between sections. Make yourselves clear to the class. Even presentations must be organized.
The monsters are: Golem, Chupacabra, Big Foot/Sasquatch, Loch Ness Monster, Mothman, Yeti/Abominable Snowman, the Devil, Chthonian/Chthulu, Cyclops, Griffon, Chimera, Troll, Ogre, Giant, Mokele-Mbeme, and Witches/Warlocks
If there is one not on the list that you would like to cover, you must have me approve it.
Most importantly, please remember that the paper is an essay, not a prose list of things you found. You must have an introduction with some kind of thesis. You must have a conclusion, not merely dangle off into space. You must have transitions between ideas or topics. You will need analysis and synthesis, especially when it comes to: why. Why this culture, Why this historic moment, Why still, Why is it interesting to pop culture, Why these fears, and so on.

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Write a blog activity report to clients on where your “imaginary”; company is now (part sales part activity)
Instructions and Guidelines: this is supposed to be written in blog post format. Provide details on the status of tasks involved in major workplace projects. The imaginary company is a month away from being launched. The company is an International Teahouse lounge. Please be descriptive and give a lot of detail.
Background about the imaginary company:
International Tea house is a high-class tea lounge providing a worldwide assortment of teas and edible treats. Vicka, Parandzem, Sydney and myself, who come from a melting pot of tea drinking cultures, founded ITH with the vision to share their diverse culture to Los Angeles. We are currently located in West Hollywood, CA right on Melrose and La Cienega Blvd. We strive to provide excellent customer care and satisfaction to meet the needs of our cultured clients. In addition to our great customer care, our teas are handpicked by some of the world’s renowned tea experts.
ITH have scoured the world to procure the finest teas available to serve our refined array of clientele. We import teas from China, Russia, North Africa, The Middle East, England and India. To make our tea lounge more interesting we created country themed rooms to represent each variety of tea. We chose to do this because we want to appeal to customers with different cultural backgrounds to help them feel at home or experience a different culture that may be new to them. For example we have a London room that exhibits a mini Big Ben, a red phone booth (specific to England), blueberry scones to go with their tea and guards in red coats that do not move (like Buckingham Palace). Another example is the Middle Eastern room, which would have hookah, traditional floor seating specific to the Middle East, Persian rugs, and gold pillars.

The goal for our company is to not just make a profit but to enrich our clients with an experience they wont be able to get without traveling to those countries. We believe tea is a universal medium that intertwines cultures and brings people together to share a common bond. Instead of taking a 20-hour flight to Russia or to the Middle East visit International Tea House for an experience you can only get half way around the world.

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